Apple/Smart Gear

What is it about Apple that makes their customers so loyal? Other companies such as Samsung and LG create similar products that to some are considered better than Apple products. Personally, I have owned multiple Apple and Samsung products, and to I do not think one is truly superior over the other. Both are god enough to please the consumer, but they both also have their flaws. But why are Apple users so loyal to their brand?

Apple is a very well known brand and everyone knows that one of the smartest men on the planet, Steve Jobs, lead the company to its great success. Apple has always been either leading the way with technology or perfecting what others had already tried. They have always had reliable products and now carry that standard with them. While Samsung and other companies also have good reputations, they will likely never achieve the level of respect that Apple receives from their most loyal customers. Again, this is because Apple was the first major company to start introducing quality innovative electronics that revolutionized the way people access the world and their media pleasures such as music, videos, books and more.

Apple has also always had a very attractive looking product that others have since tried to simulate. This shows their customers that they are still a leader that other companies are using as a lead to what they should be doing. Some companies do end up creating new valued products before Apple gets to it. For instance, smartwatches started coming out far before the Apple Watch. Apple did however manage to take an idea that another company had created and perfected it. So far, it has not been as successful as predicted, but I think it's too early to measure the success of the Apple Watch and other smart gear. This is a new radical idea that people may need some time to find value in. Along with that, maybe a value in smart gear is still to be created.

I have always been interested in smart gear and actually am one of few with a smart watch. I don't have anything special, just a cheap used one that I bought to test the waters. Though it is a cool gadget, that is all that it really is, a gadget. Yes, it tells you the time and notifies you when you get a text or phone call, but all it is really doing is allowing a human to be more lazy than they already are. If a company were to create a reason for consumers to need this watch in their day-to-day life, something that would again revolutionize the way people do things, I am sure that smart gear would be a huge success.